Monday, June 14, 2004 , 3:23 PM
><))o> A world where advertisments shaped the fashion trend
#In chinese, there is a saying that while humans are judge upon by the things they wear, Buhhda statues are judge by the layers of gold which they have. To put it simply, it means that our image defines our status in society and personality. How often is it that we label someone as Kawaii (Japanese-fanatic) when we see them in blouses of weird colour combinations like green background and black pokadots, with wide necklines,bright pink pleated skirts and court shoes without the heels at all? How often is it that we label someone as aunty when we see them in tops with varied floral patterns drawn with glitter frabic paint and wearing large gold chains around their neck?
In today's world, it is not surprising that we judge someone by their dressing because we are fed with huge chunks of advertising billboards and advertisments both on the street and at home. I was reading an NYJC comprehansion passage just now and there was a phrase which i found pretty true. The phrase was "television programmes are just means of providing the commericals with audiences". If anyone of you are a die-hard fan of the popular reality show, American idol, you would have realise that almost every ten minutes or a 5 min song, the emcee, Ryan Seacrest would go, "Stay with us after the commericals". It is unusual for the frequent disruption of the show by commericals as the usual interval for commericals is 15mins. The aim? To allow more commericals to be aired of course!
We are subconciously forming desires and wants after seeing how cool David Beckham looked while drinking Pespi or how dazzling Beyonce looked in that Gucci gown. As a result, we unknowingly chase after branded goods like esprit, elle, prada, nike because by owning such things, we become part of the fashion trend, we become "IN". It is not difficult to spot people having the same esprit bag or wearing the same levi hispter jeans. While we are caught in the trend, what we may not realise is that, WE LOOKED JUST THE SAME LIKE EVERYBODY ELSE! We have, in a way, lose our sense of individualism. And the horrible truth behind all the advertisting and branding of goods, is gobalisation! We are actually burning our pockets for goods that are made mainly by people in poor nations! What is worse is that a large part of our money goes to feeding the voracious appetite of people like David Beckham for diamond earrings, spawning villa in Madrid; designers and of course, the people behind all the propaganda. What about those people who made the products? They remained poor of course because they are being exploited for cheap labour.
So next time when you want to buy something, ask yourself if you really need the thing or is it the advertisments that are telling you that you need the thing.
* time *
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* quote *
Cherish all your happy moments: they make a fine cushion for old age.
-Christopher Morley
* the girl *
. amy tan . 21 yrs old
.
.28th march 1986
.
. RPS > CSS > AJC > NTU
.
. chocoholic . cat-lover .
.vertigo phobic
. catonese
.
. slacking mugger
. portable radio
.
* currently *
MOOD : bored
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READING : TIMES
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LISTENING : bon jovi
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* loves *
. her bf . cats . chocolates
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. teh ice
. blogskin designing .
. jigsaw puzzle
. gymming
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. jennifer garner . halle berry
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. beyonce knowles
. mandy moore
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. CSI
. amazing race .
. hongkong drama
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* wishlist *
. be PMS . SHOPPING.
. good results .
. meet Goh Chok Tong
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. be a student again
.
* goodies *
. blogskin designs .
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* disclaimer & copyright *
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amy.
Reproduction of any part of the site will recieve my enternal condemnation.
*evil laughs*
-peace out-
